American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Green is new gold for luxury Chinese travelers
Still wine is purchased most frequently on a weekly basis: report
Luxury travelers value hotels as trip partners: Fairmont

Customers are driving the retail bus: PwC exec
Chinese travelers seeking more child-centric experiences
Customer calls crucial to brands this holiday season

Muslim consumers growing spend on lifestyle categories
Investors are confident with personal finances: UBS
Social influencers hold sway for HENRY buying decisions

IoT poised to revolutionize how retailers shape store experiences
Chinese travelers’ spend will continue to balloon
Luxury fashion facing challenge as speed to store spells success

Retailers missing cross-channel opportunities: OrderDynamics
Luxury real estate prices growing, but slowing: Knight Frank
Store reviews becoming more valuable to retailers: report

Forward-thinking luxury brands need to integrate blockchain: Fashionbi
Social and search holiday advertising: Boom or bust?
Dior’s Saddle Bag tops list of hottest products for Q3

Content, consumer listening key to driving brand passion
Beauty facing omnichannel opportunity as shoppers blend in-store, online
Shopping experiences must be personalized across channels: BRP

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now