American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Nordstrom, Sephora among leaders in consumer connection
India, Asia push top growth for residential cities: Knight Frank
Gucci continues digital dominance over other luxury fashion brands

Influencer mentions do not necessarily mean engagement in skincare: report
Bridging online, offline key to selling luxury experience: Walpole
Hong Kong housing market most overvalued: UBS

How to attract the Chinese luxury traveler
Emotionally-connected consumers 3 times more valuable
New WeChat Luxury Index sheds light on key performance indicators

Future retail lies with quality and value, but no in between
Sustainability key in transition from conspicuous to considered consumption
Mercedes, Lexus rated as most emotionally intelligent luxury auto brands

Beauty industry booming, but evolving: Fashionbi
Proximity, price lead loyalty for store selection criteria: report
Creating holiday experiences in-stores will be vital this season

Influencer marketing shows no signs of slowing: Shareablee
Virtual influencers gaining ground, but lack of authenticity proves challenging: Fashionbi
Mobile shopping and in-app sales on the rise: Criteo

Financial advisors will remain an important factor for ultra-wealthy
Luxury home sales continue to break price records: report
Holiday sales poised for 4pc growth amid broader retail rise

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now