American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Private jet travel to become more accessible, tech-savvy
Homeowners turn to additional properties for returns: Savills
Luxury SUV sales continue to soar

Millennials, Gen Z are future of the diamond industry: De Beers
Luxury business remains wary despite strong H1 2018: Savigny
Michael Kors, Ralph Lauren own greatest share of luxury online traffic

Future homeowners migrating away from coasts: Redfin
How to optimize influencer marketing
Retail’s future in 9 demographic trends

Event marketers must track metrics to maximize results: report
Facebook’s head of luxury on interactivity, AR and VR
Sephora, Nordstrom winning favor of “next gen” consumers

Auto buyers’ habits continue to evolve as ecommerce expands: BCG
Porsche sees most high-rated vehicles: J.D. Power
Millennials’ interest in luxury goods surpasses their funds

Social spend, paid search grow as mobile purchasing becomes commonplace
Luxury brands get boost from influencer bride
Worldwide ultra-wealthy population rapidly growing: Wealth-X

Sephora’s personalization tactics surpass other retailers’
Protectionism, nationalism pushing business to adopt localization: A.T. Kearney
Despite decline, sales volume is up in London: Knight Frank

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now