American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Middle East destinations seeing uptick in luxury travel
Luxury home prices up, but slowing: Redfin
Mercedes-Benz ranks first for dealer satisfaction, financing options: J.D. Power

Identifying shoppers becomes vital for brands, but also more difficult
How artificial intelligence is changing digital marketing
Louis Vuitton got publicity boost thanks to Virgil Abloh show

Luxury brands pick risky celebrity ambassadors
Luxury housing prices keep soaring: report
Financial services – Luxury Memo special report

Luxury’s main houses are doing well, but investors are scared
U.S. marketing trade groups oppose Census question
Millennial women’s shopping habits lean towards self-purchasing

Tariffs could encourage drivers to choose pre-owned vehicles
Digital customer services heighten live agent expectations
Real estate firms must focus on relationships: J.D. Power

Growth in top prime city markets slowing: Knight Frank
Half of luxury shoppers are discount-oriented: YouGov
Protecting the brand from counterfeiting online

Luxury benefits from accepting ecommerce strategies
European car market sees record growth in H1 2018
Health, personalization will be most important in 2018 beauty launches: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now