American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

DVF turns to personalization strategies to boost mobile revenues
Millennials, mobile leading fashion ecommerce growth: Criteo
Car tech, smartphones compete for drivers’ attention

How can luxury brands use localized search to drive foot traffic?
Looming tariffs could hurt driver satisfaction, vehicle value
Day’s wrap: Lanvin, Zegna, Land Rover, Tom Ford, Breitling and Tiffany

Instagram ad spend grows exponentially thanks to Ads API
5 ways the GDPR has changed the ad tech
Mobile wallets to exceed $3tn in the next 4 years: Zion Market Research

Chinese Gen Zers have unique approach to luxury: Agility
Brands held to higher standard on social media than users’ peers
Lexus, Porsche among top luxury automakers for resale value

Owning the customer experience in an Amazon-disrupted market
Gucci’s popularity growth stretches to luxury resale
Artificial intelligence market to surpass $100B by 2025

South Korea next leading luxury fashion marketplace: Fashionbi
Is co-working the answer to retail real estate’s challenges?
Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys

Automation – Luxury Memo special report
Voice assistant algorithms challenge consumers’ brand loyalty
Product recommendations drive purchases, long-term engagement in online shoppers

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now