American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

News

Global wealthy begin shift to sustainable investing with pandemic overhang
High-value country house market is strongest performer in UK: Knight Frank
US luxury is well positioned to recover post-crisis: Coresight

5 consumer segments will shape demand post-pandemic, with shift in values: EY
Louis Vuitton is top-ranking luxury brand for brand value
The pandemic recession demands a digital response

Media could have more important impact on luxury business: Launchmetrics
Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
Agility Research to present Zoom webinar on how COVID-19 has changed luxury in Asia

Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
Instagram-active UHNWIs are re-engaging with travel and luxury goods
Affluent consumers expect pandemic to drag on: YouGov

The pandemic accelerates retailers’ need for digital operations
Gartner outlines 10 data and analytics trends every marketer should know
Very-high-net-worth population grew 10pc last year

Deloitte identifies 7 trends affecting retail, CPG in pandemic environment and beyond
Lexus and Sephora lead among luxury brands on Forrester’s CX report
Pre-owned fashion items loom large in US, UK and China wardrobes

What luxury brands can learn from the beauty industry’s ecommerce boom
While luxury watchmakers faced overall decrease in online interest, some brands beat the odds
China’s inward turn may cost Western luxury brands overseas

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now