American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Advertising

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Sponsored influencer posts see greater engagement than organic content
Most luxury auto ad spend focused on demographics: report
Fashion sites see more traffic, sales from mobile searches than social media

Ad fraud is rapidly evolving – and the threat is serious
Social and search holiday advertising: Boom or bust?
How to optimize influencer marketing

5 ways the GDPR has changed the ad tech
U.S. marketing trade groups oppose Census question
An open letter from the digital advertising community opposing Apple Safari changes

China’s KOL bubble, and how brands can prepare
Waldorf Astoria’s new digital campaign is inspired by consumer data
6 developments set to transform digital advertising

Association of National Advertisers set for new legislative challenges
What to expect in mobile advertising and location data
Has creative’s well of originality dried up?

From mini apps to KOLs: 6 effective luxury marketing campaigns on WeChat
Travelers from Southeast Asia drive majority of luxury growth: report
For video marketing, luxury fans demand more access: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now