Advertising

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Exploring the cultural cost of Black business acquisitions

5 reasons to advertise on TikTok

4 ways predictive messaging can elevate your campaign

How we did it: Reaching advertisers with advertising in new ways

How brands can improve return on ad spend with partnerships

How marketers should look beyond third-party cookies with Google Chrome phaseout

Brands should combine online media with offline channels for consumer attention

Going global to local with data-driven creative

Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data

Challenges and opportunities that deliverable-based pricing represents to marketing

Fashion ad spend down, with some bright spots: report

US advertiser lobby ANA commits to racial equality in advertising and marketing

US advertiser lobby ANA drafts media buyer’s guide for picking data providers

Premium publishers experiencing slight rebound in ad spend projections

What digital advertising players can learn from Spotify

With no trade shows, ramp up PR, content marketing and digital outreach

Google parent Alphabet, Facebook duopoly to overtake TV spend for first time

How marketers can prepare for Google ending third-party cookies on its Chrome browser

Affluent listening of podcasts by generation and gender up

Amazon set to disrupt ad ecosystem, threatening duopoly of Facebook and Google

5pc of advertising spend dedicated to multicultural audiences: ANA