American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

4 tips on how marketing can help overcome holiday challenges
IP options to protect products in fashion
5 steps leaders can take to unleash their team’s strengths

How to manage political discussions in the workplace
Exploring the cultural cost of Black business acquisitions
Determining retail point-of-sale investments with a measured approach

5 reasons to advertise on TikTok
What does Texas federal court overturn of FTC ban on non-competes mean?
Luxury retail stores should adapt to the shift in shopping behavior

How sneaker raffles spell out the bot problem for retailers
How hybrid work can advance sustainability in the workforce
How AI can limit damage from fraudulent claims targeting luxury retailers online

4 ways predictive messaging can elevate your campaign
How AI empowers audio marketing
5 key trends redefining the Indian luxury travel industry

3 ways AI helps advertisers measure campaigns better
US financial tracking, compliance and planning growing more complex: PL Accounting Solutions’ Pooja Loomba
How we did it: Reaching advertisers with advertising in new ways

Will AI prompt a marketing revolution?
How brands can improve return on ad spend with partnerships
How Gen Z is driving new trends in jewelry-gifting

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now