American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Opinion

9 counterintuitive trends in AI
Have your digital marketing assets outgrown Google Drive?
How small businesses can optimize digital marketing

Next frontier of contextual advertising: Your living room
Buyer signals that matter and how retailers can use them
Smart strategies for a successful 2024 gift return season

AI will make analytics an essential input to creative
How marketers should look beyond third-party cookies with Google Chrome phaseout
Measuring the impact of holiday sales on US small business

Brands should combine online media with offline channels for consumer attention
Ecommerce’s pitfalls: Diving into FTC’s mail order rule
CMO must excel in 4 key areas for corporate storytelling, growth

Are you customer-obsessed? Here is why you should be
What does it take to be a CMO of the future?
How to install purpose in your brand and company

Roadmap from midcareer professional to entrepreneur
What US small businesses think about AI
5 ways to optimize your resume for AI tools that recruiters use

Debunking 6 common market research myths
Is your app ADA compliant?
Using AI to enhance retail experiences

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now