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By the end of 2011, there will be more than 150 million devices – smartphones, tablets, iPods and other connected devices – that can deliver interactive video ads.

HTML5 essentially makes the juicy, interactive features that made Flash so attractive – video, audio, animation – now achievable within the browser, no downloads or plug-ins required.

The process of determining how best to use QR technology as an in-store merchandising tool is proving to be a challenging one for many apparel retailers.

With an invitation from French President Nicolas Sarkozy, I recently attended the e-G8 Forum in Paris.

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.

New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments.

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

A couple of months ago I was developing a mobile site for the No. 4 retailer, trying to create a way for users to pick many objects and extra functionality without forcing a page load.

Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of ROI is always top of mind. Yet when it comes to ROI, there are no standards.

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.

Some luxury brand hotels are doing away with the fancy freebies – amenities such as shampoos, lotions, soaps – and replacing them with more “enhanced” service in the form of personalized greetings. Whatever that is, anyway…

How can retailers step up their game to take advantage of consumers’ desire for information instead of losing customers because of it?

How can we increase the chances of genius and separate the mobile hype from the very real need to engage our current and potential customers wherever and whenever they choose?

Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.

As retailers begin to implement mobile technology to enhance the in-store experience, they should consider new ways to engage with consumers.

By focusing on the “what/which” thing, we may be missing the really big idea around mobile commerce: it creates the ability to personally engage consumers wherever they may be.

Major brands are increasing their deployment of mobile bar code campaigns every day and everywhere like never before. But which mobile bar code should you use?

The hidden gem in Apple’s WWDC conference keynote on Monday, June 6 is the significance that Apple’s deep integration of Twitter could have for marketers.

Nearly all the applications in the Apple AppStore, Android Marketplace and BlackBerry App World are native applications, with 44 billion app downloads projected by 2016.

As mobile technology continues to attract new, savvy and informed users, the banking industry must use innovative mobile techniques to connect with existing customers as well as attract prospects.

After the first session, mobile app usage goes way down, becoming almost non-existent by day 90.