- No categories
Incorporating fun, selfie-friendly moments to attract customers and build brand awareness is not just a trend. It is quickly becoming a necessity.
The Federal Trade Commission last month brought three separate actions against companies using allegedly illegal clauses in violation of the Consumer Review Fairness Act.
Most clients simply do not see your work from your perspective.
The retail sector is undergoing tremendous change, with a growing volume of sales shifting to online stores. But for owners of all types of retail businesses, issues related to cash flow and inventory remain a primary concern.
Our brand is more than the marketing messages we send out—far more. It encompasses everything from our product to our pricing to our SEO tactics to our customer experience.
More brands are entering into arrangements with celebrities, athletes and influencers to help grow their brands and reach new customers, whether the deals are in the form of a collaboration, brand ambassador, influencer, or some other type of arrangement.
Alibaba represents a dichotomy to luxury brands. The company has problems with counterfeit goods and is featured on the United States government’s list of notorious markets for piracy, while also being the single largest player for brands wanting to capitalize on Chinese consumers and their corresponding wealth. What is a brand to do?
Experiences have become the status symbols that goods used to be, and with the global luxury travel market expected to garner $1.15 trillion by 2022, it is imperative to recognize the business importance of using travel data to understand the modern spending habits of the elite travel luxury consumer.
Copyrights arise immediately upon creation. They are relatively inexpensive to secure through registration, and they last a long time – sometimes more than 100 years.
GDPR has triggered change across all five foundational pillars – legal, economic, technology, social and political – of the world’s economies.
The luxury real estate market, especially in the United States, has had a breathless ascent in recent years. Prices have risen dramatically, fueled by a more global real estate market where money shifts from place to place with increased fluidity.
The top five retailers in the United States made $228.4 billion in earnings last year. They must be doing something right.
Personalization – serving the right content in the right place at the right time – is a critical component of omnichannel marketing, which delivers consistent messages across multiple platforms. Here is how Team One is crafting strategy for Japanese automaker Lexus.
Most retailers handle anywhere from 20,000 to 200,000-plus SKUs, and each SKU tracked represents a variety of different data points.
Even if a majority of users who use Chrome take advantage of settings that clear cookies and reduce other types of tracking, marketers have other advertising options to engage customers, make sales and drive revenue.
The reality is that people have been exchanging value for data since the dawn of the Internet, if not before. The big question is, however, has the exchange been equitable? Have all the benefits, risks, social good and externalities been adequately accounted for in the value exchange?
According to a recent Expedia survey, 76 percent of baby boomers and 62 percent of Generation X consumers rate “experience authentic local culture” as the most important aspect of their travel decision making.
Baby boomers are entering a stage where less is more, and more than half of millennials say they value experiences over objects.
As an intangible right, trademarks cannot be protected with a security system – only the legal system keeps thieves at bay.
Fast fashion, counterfeits and mass luxury draw dollars away from luxury, while endless meetings, longer to-do lists and mobile devices dull our attention.
Both Ulta and Sephora are exceptional retailers. Roughly equivalent in footprint—1,174 Ulta stores and about 1,100 freestanding Sephora stores and J.C. Penney shop-in-shops—both retailers did extremely well last year.
