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The new luxury consumer is a generation younger, lives in China and buys via WeChat. Not surprisingly, luxury brands need to fast embrace technology to deliver growth in a changing world.
Facebook and Instagram video ads are akin to street performers – they occupy a crowded, bustling space, and if they do not capture attention quickly, potential audiences are fast to move along to the next, more exciting offering.
Online experiences already impact 40 percent of luxury purchases.
The biggest surprise found across a new study is that the most well-known premium brands in the home furnishings and appliance space are often not the ones that rise to the top of their category.
The Black House Mill project will keep alive the art of making tartan locally, ensuring the craftsmanship skills are not lost and Scotland’s heritage is preserved, while debunking the fast-fashion trend worldwide that is destructive ecologically.
Italian luxury brand Prada is rethinking its business strategy, embarking on a bold overhaul of its digital offering that includes brand collaborations, ecommerce partnerships and dedicated online campaigns.
it is important to understand that there is a spectrum when it comes to selecting your brand’s social cause. Consider using these three core categories when plotting your brand’s direction.
The dominant economic model of the last 150 years is coming to a close.
Luxury brands keep trying to up their prices by elevating their luxury value proposition, but the foundation on which they are trying to build that perception is shifting out from under them as the consumer’s idea of luxury and theirs no longer align.
A new report from the Association of National Advertisers claims that marketers with in-house agencies find it difficult to keep their creative teams energized, while also being concerned about their ability to attract top-tier creative talent.
Digitizing the traditional advertising model has precipitated some harmful effects.
Copyright protection can be a useful tool for fashion and luxury goods companies to protect designs, especially jewelry, fabric and certain clothing designs.
Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers.
The length of the customer lifecycle is one of the reasons why marketers do not always have customer retention top of mind.
Department store retailing is a people business. It is not a product business anymore. What department stores sell now is less important than how they sell it: the shopping experience.
Tiffany’s first-quarter 2019 results disappointed, with worldwide sales declining 3 percent to $1 billion and comparable sales off 5 percent. Net earnings disappointed too, down 12 percent from the previous year.
These marketing words can help you boost conversions and improve the bottom line for your business.
The resounding success of The RealReal’s NASDAQ IPO on June 28 gave new life to the authenticated pre-owned luxury market, marking another step toward eliminating the stigma associated with buying secondhand high-end goods.
The three-way match, which cross-references invoices, purchase orders and receiving documents before issuing payments, has been considered the industry-standard procedure in accounts payable departments for years – until now.
NEW YORK – Given the digital speed of change, luxury marketers are seeing planning and budgeting cycles shrink as pressures to deliver and measure real-time ROI on marketing spend continue to grow. Interestingly, this does not preclude planning and budgeting for a few, select long-term “big ideas.”
A group of wealthy Americans called on all candidates for president, whether they are Republicans or Democrats, to support a moderate wealth tax on the fortunes of the richest 1/10 of the richest 1 percent of Americans. Here is the letter in its entirety.
