- No categories
Designers, buyers, showroom directors and editors are suffering from a non-stop activity flow that does not leave us any time to reflect, plan and digest.
Customer expectations are higher than they have ever been in a time when every industry’s landscape is fluid, constantly obstructed by change and inexorably chasing technology advancements. Nowhere is that more evident than in luxury retail.
Fueled by a plethora of technological advances and a shift in the ways that consumers are consuming content, there are an extraordinary amount of opportunities – albeit not without challenges – for reaching a larger base.
How many emails to send? Which products to promote from the catalog? What is the ideal length?
Often times, pitching and the negotiation that comes out of it occurs behind closed doors, and consumers only see the outcome.
Your brand does not have to stand on a pedestal where everybody likes it. It only needs to be conditioned to suit very specific tastes. Sell excitement, not predictability.
The digital age has ushered in a shift away from traditional media towards immersive enablement in both the online and offline worlds.
Though often portrayed as a big guy versus little guy issue, that is a misleading premise. Big does not mean one is a bully, small does not mean one is being bullied.
Deliberately niche brands that are betting against mass luxury and not following the retail race are on a winning streak.
Market researcher Euromonitor International revealed the Top 10 global consumer trends for 2018. Some trends may turn into entrenched consumer behavior, affecting the relationship between brands and consumers.
Luxury brands are usually 30 percent to 40 percent cheaper abroad than inside China, so Chinese customers love shopping abroad. But they are the same group of shoppers, no matter where they go, and brands should be aware of this reality.
Since 2010, MadaLuxe Group has partnered with Europe’s iconic luxury maisons seeking North American distribution for excess inventory and, in doing so, has grown its retail sales to more than $200 million.
Publishers’ insistence on pushing short-term, quick cash infusion via video is the catalyst to long-term reader frustration. Here is how the video rush must shift.
The vast majority of luxury brands that have experimented with bots have decided not to maintain them as an integrated part of their ongoing customer service.
Enough is enough. Is it not time to rethink why we think it is so critical?
A recent IPSOS survey found that 65 per cent of Europeans complain that the prices of luxury goods have increased significantly without any real quality improvements.
It was an enchanting trip to the Louis Vuitton brand roots and a reminder of the innovation that is as integral to the brand, as is the creativity, quality and marketing.
When I was on the hunt for an engagement ring awhile back, I wanted something truly special for my fiancé. What I was not looking for was a diamond ring. Let us face it: Most men do not want to flash a diamond on their finger.
Louis Vuitton scored a win against startup sneaker manufacturer LVL XIII when a federal appeals court affirmed dismissal of the latter’s trade dress suit against Louis Vuitton.
In 2018, ANA will remain highly vigilant and continue to protect advertisers’ constitutional rights.
In 2018, machine learning will be applied to audiences and location data.
