- No categories
If 2015 was the worst year for traditional retail since 2009, last year was confirmation that something is wrong.
The debate over which retail strategy to employ is as passionate as it is unending.
To create new opportunities among consumers and generate greater profits from existing shoppers, retailers are increasingly turning to new platforms. But which technologies will move the needle?
The global luxury market has now reached an era of single-digit growth. However, as the rest of the world stabilizes, the Indian growth story is hard to discount.
Luxury brands are learning that pandering becomes more difficult in a digital world.
What do a subway platform, doctor’s waiting room and a lame party have in common? They are all places you are likely to find me shopping on my smartphone.
There is one particular signal that unpacks the information that U.S. millennial women are unconsciously filtering during the luxury purchase cycle: the identity and portrayal of the female persona.
There was a time when, if you wanted to buy OOH media in a city, you could select media owners who occupied specific places or venue types that you felt matched your desired audience: business people in office buildings or vehicle owners at gas stations, for example. Not anymore.
Repeat Roses is an eco-friendly company headquartered in New York that collects and repurposes florals from events and delivers them to nursing homes, hospitals, hospice care and pediatric cancer treatment facilities.
Gone are the days of linear mobile campaigns. Now, content, media and mobile marketing assets must be optimized and personalized with precision to generate the best engagement and results.
Chinese customers do not like it when they feel designers misinterpret or misunderstand Chinese culture.
By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.
Recent research has shown us that many shoppers will mark email as spam if it does not work on their mobile devices, a move that potentially endangers deliverability across the board.
With loyalty programs going digital and, in some cases, being the driving factor behind the retailer’s move to adopt and understand the power of mobile wallets, it is time that the industry rethinks the wallet.
The devices in the next decade will be intelligent versus smart. They will be run by artificial intelligence and increasing processing power, and provide a level of functionality not possible to imagine a decade ago.
Is your ecommerce team excited to send customers to your retail locations if the customer is close by? Are your sales associates equally happy to recommend a product that is only available online? If you cannot answer an emphatic “yes” to both of these questions, your organization is not thinking customer-first.
Consumers are adapting, not to ecommerce or mcommerce, but simply to convenience.
While technology offers plenty of exciting opportunities, what do marketers really need to pay attention to this year?
Few would have predicted in 1992, aka the age of the infamous “Saved by the Bell’s Zack Morris phone” (also fondly referred to as the “Brick”), that heading into the year 2017 we would be consumed by our mobile devices. But it is indeed true, and growing ever more so by the minute.
The coolest Instagram account of the moment is not Gucci or Balmain or even Vetements. It is F.R.S, or For Restless Sleepers, a brand whose items makes us want to leave the house in our pajamas.
This will undoubtedly be a breakthrough year for the mainstream adoption of native advertising led by technological improvements, scale, data and new industry standards when it comes to content consumption.
