- No categories
Everyone is up in arms about the Lord & Taylor 50-instagrammers moment. If you are not familiar, the retailer commissioned 50 fashion girls who have a strong reach on Instagram – and blogs for the most part – to share an outfit post with a paisley pastel summer dress that flows just so.
How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?
Every time a non-primary purchaser wears a luxury brand, it reduces that brand’s value. Let me explain.
Today’s rich would rather spend their energy and money doing things than acquiring them. This “being” versus “having” MO firmly places modern luxury in the domain of identity.
Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?
Apple wants to completely remove high-friction manual steps and replace them with one tap.
The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.
The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.
There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.
If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.
There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?
From that day onwards, consumers will be less likely to find your site on the search engine. Unless something soon is done about it.
Most brand and media sources reach aspirationals – those who can sample the lifestyle, but not really live it.
Marketers have been stuck on desktop, unable to build a reliable bridge to mobile that would allow them to justify mobile spend during this period where the mobile conversion gap is real.
The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that, sometimes, you do not even know they are ads.
The luxury retail sector, in the course of the next three to five years, will be driven by 10 key trends geared to satisfying consumer needs, fueling spending and luring new clients.
The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.
In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.
Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?
In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.
