- No categories
Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.
As a brand, you rightly want to know what your return on investment is going to be before you commit to a mobile ad spend.
When we consider that today some luxury brands are unwilling to embrace the ecommerce, multichannel or omnichannel explosion – the transition to using 3D printing technology could completely upset their business model.
A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.
Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
This holiday season millions of shoppers will engage in showrooming as they search for information to guide them in their purchase decision.
The hype about mobile responsive design reached a crescendo about a year ago. On the surface, the pitch resonates. Why manage multiple sites when you can manage just one and have it resize itself for all channels? Simple, right?
The venerable Mary Meeker’s Internet trends report recently pointed out a glaring discrepancy between attention/time spent by users on mobile versus the advertising spend marketers are dedicating to the medium.
A native ad campaign running across desktop and mobile should not be priced any differently because mobile is involved.
With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.
The mere fact that a mobile phone number appears in your database does not necessarily mean that you have a blanket authorization to include that number in your telemarketing and advertising initiatives.
Patents are a misunderstood space, partly because the patent industry has been recently plagued by labels. And many times these labels are not as simple as one-size-fits-all.
Microsoft’s Bill Gates stood on the stage at the now-defunct Comdex show in Las Vegas in 2000 with his schoolboy smile, touting the new “tablet PC.” Penned on the tablet in Mr. Gates’ handwriting was “Tablet PC is SUPER COOL!” Behind the stage, a backlit sign read, “Experience the evolution.”
The business of telephone solicitations just got a bit more confusing. The FCC recently began enforcing new, more stringent consent requirements aimed at protecting consumers from receiving unwanted telephone solicitations.
I had the pleasure of visiting the Hermès pop-up shop in New York a couple of weeks ago and it begged a question: Are pop-up shops an effective retail strategy for luxury brands?
Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.
Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.
Many companies pay lip service to this idea of letting customers and employees co-create content, experiences and even product development.
Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.
