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As consumers spend more time on their mobile phones and less time on PCs, it feels like we need a support group for digital marketers who optimize marketing tactics with data received from cookies.
How can public relations agencies corner their own communication market, becoming “diversified communication companies” along the way?
Preparing for mobile success can seem daunting to even the most sophisticated marketers, but this holiday season will present an onslaught of opportunities for which there is still time to capitalize.
With new hyperlocal tracking capabilities, marketers can know – by device – exactly who viewed their mobile ad and whether that user subsequently walked into the store.
Internet advertisers recently took a critical step toward ensuring the long-term health of their economic engine by issuing detailed guidance applying the industry’s self-regulatory program to the mobile environment.
One of the main trends we are noticing going into the football season is that we are no longer having to convince brands of the importance of mobile.
When business talks about owning the customer, we are really talking about owning customer data. You want to know every time a customer has interacted with you – online, in-store, via social.
Just because consumers spend time with a medium does not mean the recall of brand advertising works in that media.
Depending on the Web site and the category of content, mobile devices constitute anywhere from 25-60 percent of overall audience traffic each month.
Affluent shoppers outpace average U.S. consumers in mobile usage. A recent Luxury Institute study of adults earning $150,000 or more revealed that 80-plus percent owned a smartphone, and more than half (56 percent) owned a tablet.
Well-informed persistence is the essence of retargeting. When customers do not respond to your messages, you use the information you have on them to make follow-up messages more enticing and likely to convert.
Some brands have not made the leap to mobile marketing because of their fear of being perceived as spam. Others are reluctant because they are not sure how to gauge the return on their investment.
What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.
Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.
From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.
Ignoring social in mobile marketing outreach is not a successful strategy. In fact, social is among the best avenues to reach mobile audiences since search, banners and even email use pales in comparison.
Towards the beginning of the film, “North by Northwest,” actor Cary Grant says to his secretary, “In the world of advertising there’s no such thing as a lie. There’s only the expedient exaggeration.”
How can you be sure that your mobile team is implementing strategies that directly drive revenue growth for the brand?
I have heard countless discussions lately at conferences with media executives saying, “We’re ready to get going on mobile.” But the next sentence goes something like this: “Except we don’t really know what it is.”
What is next for luxury brands looking to launch the latest mobile customer experiences?
We are spending more time than ever on our mobile devices and they are fast becoming our preferred way to source and purchase products. This does not mean we are not using desktops to purchase anymore.
