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We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.
As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.
Earlier this week, as I was curled up with my hubby and tablet, watching the telly, I caught a dishwasher commercial that included that obligatory question: “Why do you wash the dishes before you wash the dishes?”
Video rental chain Blockbuster announced this week that it was shutting the doors on 300 big boxes in the United States. That is a whopping 35 percent of its footprint.
What many have been labeling the most insane keynote ever was actually pretty sane to me.
So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.
Apple users have already downloaded applications from its App Store more than 25 billion times and that number continues to grow. Today, there are more than 1.3 million apps in the market for customers to choose from, but many of them prove to be unsuccessful.
Despite predictions of the decline of SMS, business-to-consumer text messaging continues to enjoy double-digit growth.
The increasingly common accepted wisdom is that your .com site should be your first concern when getting started with mobile and should almost always come before developing an app.
Searchers have been slow to fully use Apple’s Siri, with only 11 percent choosing to use Siri for a search on their mobile device, instead turning to applications and mobile browsers.
Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.
Last fall I gave a presentation in Silicon Valley about mobile analytics. Before the presentation someone asked me what the biggest difference between mobile analytics and “regular” online analytics is.
Unfortunately for retailers, multichannel shopping can magnify the common inventory distortion problems of out-of-stock and on-shelf availability.
Beyond the product itself, the delivery experience is the single greatest influencer as to whether a customer will shop more or less with a retailer in the future.
What can marketers and retailers expect with mobile payments in the year ahead? Here are some trends that may become mainstream.
One thing is certain. Just as our devices grow more complex, so do our brains. Call it an equitable give-and-take.
How will attitudes change toward mobile budgets, shopper marketing, mobile payments, the Apple/Android duopoly, apps vs. HTML5, mobile ads, Microsoft Tags and augmented reality?
Experts have declared that the consumer mobile experience has officially eclipsed the desktop experience on a worldwide scale.
We look for the gratification and intimacy that the physical world provides us, while at the same time demand digital experiences that fit with our on-demand lifestyle.
The idea of building a single Web site that can provide quality user experiences across multiple platforms is very attractive.
