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Before you allocate significant resources on a mobile campaign, your organization must first address how mobility integrates into your product or service offering.
The mobile device industry is becoming more distorted with hardware manufacturers adapting device design and functionality to cater for the different scenario types.
A recent study by management consultancy McKinsey & Co. and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking to pick up a bargain.
For many consumers, mobile devices are the last fortress of privacy – the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.
Pointing to the large number of viewers via television, PCs and mobile devices, NBC considers Olympics critics the loud minority. Count me in the unhappy camp.
By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.
As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
Marketers are ignoring the fact that their customers are using smartphones for business. The good news is that they do not have to squander this opportunity.
We are rapidly approaching the point where everybody is talking about mobile, but apart from the hype, do retailers really know what to do and or how to get started on mobile to boost sales?
When marketing globally, it can be short-sighted – and costly – to assume a one-size-fits-all strategy.
When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.
We think that forming an industry alliance to replace UDID is an unnecessary affront to the professionalism of Apple.
We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?
Facebook’s audience from mobile will likely be 70 percent of its total active user base in one year from now as smartphone penetration is accelerating.
Today, 29 percent of consumers who use a smartphone to research a product while in a retail store end up buying the item from an online-only retailer, ClickIQ found.
Some have postulated that mobile will mean the demise of plastic payment cards and the crushing, final blow to cash. Are they right?
The hopes and enthusiasm once felt for the PC as it permeated workplaces and homes mirror today’s hopes and enthusiasms for the mobile device as it effectively distributes computer power to the next level of masses.
The effectiveness of brands’ mobile campaigns depends on successfully doing something many of them may not be doing: applying online lessons learned to the mobile medium.
Money management is an austere business, especially the high-net-worth brand. High-net-worth – or HNW – managers cater to an identical clientele as luxury conglomerates PPR, Richemont and LVMH, but have failed to emulate those companies and their marketing tactics.
BlackBerry may have been sold to the world as the first mobile messaging device that could link to business email servers. But that distinction is now meaningless as Android and iPhone dominate.
