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The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.
Fueling the Internet’s next evolution, mobile devices are solidifying the new retail experience from bricks-and-mortar to the ease of click-to-order.
Today’s world has changed tremendously and the ability to monetize mobile interactions, especially mobile photo capture, has reached its tipping point.
Exploring a potential way back to dominance for the BlackBerry through increased digital advertising revenues.
The culture of social media is defined by real-time information, the instant sharing of information through posts, photos, articles, videos and tweets.
Mobile-enabled customers behave differently than the traditional consumer. Most notably is the velocity at which they conduct consumer research and make their purchases.
Too frequently, brand marketers work entirely in silos – one silo includes mobile marketing and advertising, and the other has customer acquisition and retention.
In just one decade, the world shifted from a largely newspaper-driven and landline-based wired culture into one where even TV’s 24-hour news cycle pioneered by CNN already seems antiquated.
For the record, I do not think that sharing location in exchange for a benefit such as finding my friends or getting a discount is too “creepy” or privacy-intrusive.
You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.
As U.S. smartphone penetration reaches parity with feature phones, the debate among marketers continues: for which type of phone should mobile assets and campaigns be designed and optimized?
Sometimes it seems as though the online world and the real world are two separate places and two separate states of mind.
The question is not for which smartphones you will build an application, but which mobile technology works best for your app and users.
Meta-luxury observes the rise of a paradigm of “luxury beyond luxury,” founded on the principles of knowledge, purpose and timelessness. The authors examine what is at the heart of meta-luxury and its implications for brand and business management.
Mobile application developers have never had it better – or worse.
Marketers deploying mobile need to take a look at their existing mobile marketing programs and determine how many of them depend on data to thrive.
If you are a luxury retailer fishing for new talent to lead your digital strategy, prepare to widen your net.
Adoption may be too mild a term to really describe how the smartphone is affecting consumer behavior.
Ignore all that advice about minding your manners. Businesses that avoid getting pushy do so at their own peril.
The growth of social media networks has brought changes to customer behavior, affinity and influence, leaving luxury brands to unearth new strategies for creating highly effective social retail experiences.
Think about it: what other industry or company do you know of that charges you for service every month but you cannot start using the service for four months?
