American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Automotive

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35pc of LinkedIn members plan to buy vehicle in six months: LinkedIn
Chanel ranks as more sought-after than Louis Vuitton in China: report
Prada’s brand value rose 63 percent year-over-year: report

Affluent consumers rank Audi No. 1 luxury automaker: Luxury Institute
Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
Wealthy consumer confidence at all-time high: Experian

Mercedes marketing pushes it to top of customer perception: study
12pc increase in digital ad spend seen in Q1: study
Forrester: Consumer enjoyment must be the center of a business model

Chanel, BMW excel in global branding, local customization: study
Audi outperforms BMW, Mercedes multichannel campaigns: study
Automakers make up 54pc Chinese Internet searches: study

TAG Heuer, Jaguar post fastest site-loading times in Q1
Louis Vuitton, BMW tower over competitors for global brand recognition: study
Lexus keeps crown in dealership customer satisfaction: JD Power

Where luxury marketers need to step it up in the purchase journey
Luxury automakers topple fashion brands in search
Luxury marketers dramatically drop site loading times

Affluent consumers see luxury purchases as intimate rewards: Ipsos Mendelsohn
Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
21pc of consumers who view auto content access it daily: Millennial Media

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now