American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Legal and privacy

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IP options to protect products in fashion
What does Texas federal court overturn of FTC ban on non-competes mean?
US financial tracking, compliance and planning growing more complex: PL Accounting Solutions’ Pooja Loomba

Ecommerce’s pitfalls: Diving into FTC’s mail order rule
Is your app ADA compliant?
One overlooked element of executive safety: Data privacy

Low consumer trust today is threat to repeat-purchase behavior: Forrester
Legal issues as in-office versus remote work debate ratchets up
Online marketplaces prep for new transparency law

Marketers and the banking business
Impact of Silicon Valley Bank’s collapse on startup lending
How upcoming labor law changes could affect retailers

Green Guides makeover’s impact on fashion and cosmetics marketers
Louboutin chalks win against Amazon’s fake footwear
Unionization’s impact on fashion

Bridalwear battle, in era of social media, is cautionary tale for self-named brands
5 digital innovations changing luxury’s future
Another Louboutin vs. Amazon referral faces off in EU court

Looming choice: MOVID or NOVID?
New York fashion model, creative agencies on hook for higher licensing, pay?
High evidentiary bar needed for trade dress protection

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now