American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

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Exploring the cultural cost of Black business acquisitions
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3 ways AI helps advertisers measure campaigns better
How we did it: Reaching advertisers with advertising in new ways
Will AI prompt a marketing revolution?

How brands can improve return on ad spend with partnerships
9 counterintuitive trends in AI
Have your digital marketing assets outgrown Google Drive?

How small businesses can optimize digital marketing
Next frontier of contextual advertising: Your living room
Buyer signals that matter and how retailers can use them

Treasure Data named leader in debut Gartner Magic Quadrant for customer data platforms
AI will make analytics an essential input to creative
How marketers should look beyond third-party cookies with Google Chrome phaseout

Measuring the impact of holiday sales on US small business
Brands should combine online media with offline channels for consumer attention
CMO must excel in 4 key areas for corporate storytelling, growth

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now