Marketing

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Facebook preferred over YouTube for digital video campaigns: report

August 4, 2016

Social engagements with brands continue to grow in volume, sophistication: Forrester

August 3, 2016

Only 20pc of companies have a defined mobile strategy: report

August 1, 2016

Why September is the best month for acquiring mobile customers

July 29, 2016

Shopper marketing influences long-term behavior in digital age: report

July 27, 2016

Localization key to reaching digitally advanced, well-educated Middle Easterners

July 27, 2016

Retailers must prioritize SEO, emails and guided selling to drive growth

July 26, 2016

Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

China’s luxury goods increase in price as affluent classes swell

July 20, 2016

88pc of marketers invest in mobile to match escalating demands: report

July 20, 2016

Engage consumers in micro-moments with relevance, visibility

July 19, 2016

Medium aquamarine and palaces, not people, boost Instagram engagement: report

July 18, 2016

Understanding social media can help marketers develop versatile creative: Facebook

July 15, 2016

For mobile video success, start with concept, not length: report

July 15, 2016

Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs

July 14, 2016

Shifting travel patterns represent untapped growth potential: report

July 12, 2016

Successful celebrity-fronted campaigns contingent on brands’ social prowess

July 8, 2016

Fragmented luxury jewelry market calls for elevated digital service

July 7, 2016

Louis Vuitton boasts most consumer affection among luxury brands

July 5, 2016

Checkout process, in-store still not optimized for mobile consumers: L2

July 5, 2016

Brands must reassess in-store experience to profit from increased consumer spending: GfK

July 1, 2016