Marketing

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50pc of Chinese consumers seek best, most expensive product: McKinsey

March 31, 2016

South Korean beauty surpasses Western brands for Chinese market share

March 30, 2016

Chanel ranks at top of beauty industry’s brand intimacy chart: report

March 22, 2016

95pc of email marketing deemed irrelevant by recipients

March 18, 2016

Focus on analytics and ongoing coaching will improve store performance: report

March 10, 2016

Very short video ads have advantage on smartphones: report

March 10, 2016

Generation Z spells trouble for brands relying on Chinese tourists

March 9, 2016

Brazil recession will compel brands to revamp strategy: BCG

March 7, 2016

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Sending push notifications after dinner a significant missed opportunity: report

March 4, 2016

Segmenting millennials allows for more appropriate marketing strategies

February 29, 2016

Beauty bloggers more impactful than experts for industry’s continued growth: report

February 26, 2016

Analytics offer solutions to merchandising and marketing problems: BRP

February 26, 2016

When digital’s bubble pops, luxury will return to its old-school ways: report

February 22, 2016

Mcommerce approached parity with desktop for top retailers in Q4: report

February 18, 2016

Retailers see correlation between beacons and mobile coupon redemption: report

February 10, 2016

Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

47pc want real-time promotions – few retailers offer them: report

February 4, 2016

Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester

February 1, 2016

37pc of mobile users blocked ads in Q4: report

January 29, 2016