American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

retail

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4 tips on how marketing can help overcome holiday challenges
Determining retail point-of-sale investments with a measured approach
How to balance CX with EX

Luxury retail stores should adapt to the shift in shopping behavior
How AI can limit damage from fraudulent claims targeting luxury retailers online
Buyer signals that matter and how retailers can use them

Smart strategies for a successful 2024 gift return season
Measuring the impact of holiday sales on US small business
Using AI to enhance retail experiences

Low consumer trust today is threat to repeat-purchase behavior: Forrester
Upping the retail experience with conversational search
How retail marketers can profitably clear inventory

Young Chinese consumers optimistic about future
Strategy behind Amazon’s $10 offer to pick up orders in-store
Asia’s embrace of luxury products, experiences

Luxury set to buck the frugal trend
Switching from Universal Analytics to Google Analytics 4
Are luxury ‘superfakes’ really a threat?

Client retention, referrals to drive luxury
Issues impacting retailers in 2023
Discounting merchandise while maintaining brand integrity

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now