American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

retail

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How can Cartier enhance its in-store, digital client experience?
Shopping habits, expectations evolve as consumers return to stores: Mood Media
Another Louboutin vs. Amazon referral faces off in EU court

Metaverse opens new universe for brands
What luxury customers want from bricks-and-mortar retail
Brands must bridge the digital-physical divide

Time for luxury brands to open their metaverse flagship store
Tighter returns policies, packaging as storefront to define Retail 2022
Retail will retain pricing power in 2022

2022: The luxury phoenix moment
7 trends that will make or break your client relationships
4 mistakes ecommerce marketers make when measuring return on ad spend

What will successful ecommerce marketing look like in 2022?
Risks to China’s growth in luxury retail
4 challenges facing retailers this holiday season

How the pandemic is reshaping luxury and consumer attitudes
What is the real value of NFTs for luxury brands?
Creating the sound of luxury

How brands can win over Gen Z and millennial shoppers
Touchless clienteling powers an elevated store experience
How luxury brands will leverage digital to deepen the VIP experience

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now