American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Software and technology

  • No categories
AI-powered chatbots will boost fashion CX
Switching from Universal Analytics to Google Analytics 4
How to navigate ChatGPT’s disruptive innovation

How Google’s new algorithm could kill your business
Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
Breaking the chain of gender inequality

Touchless clienteling powers an elevated store experience
In-car tech experience should match iPhone’s: Edenspiekermann CEO
Evaluating the viability of AI in the workplace

How marketers can gain from AI chatbots
Automation is key beneficiary of COVID-19 changes: Frost & Sullivan
The pandemic recession demands a digital response

6 ways how consumer goods and services will transform post-pandemic
Embrace the craftsmanship behind digital
7 ways to use AI to boost your sales

Affluent are early tech adopters: YouGov
Consumers increasingly turning to AI assistants for product advice, customer service
How Gucci and Chanel are going mobile to enhance customer experience

Marketers not yet leveraging AI to full potential: Forrester
Travelers more interested in mobile apps than in-room devices: report
Traditional watch brands dominated by Apple, Samsung in smartwatches

LATEST HEADLINES
MOST POPULAR
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now