American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Travel and hospitality

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Brands must keep up with rapidly increasing consumer engagement: report
68pc of affluent Chinese likely booking a cruise this year: report
Where do luxury travelers prefer to vacation?

Luxury travelers make up to 18 purchases before a trip: report
Ritz-Carlton boasts highest hotel guest satisfaction: report
China slowdown offset by “high-speed” households: report

54pc of Chinese tourist purchases are fashion-related: report
Ultra-affluent most likely to spend on luxury vacations: report
52pc of global consumers will factor sustainability into travel plans: report

62pc of global execs think customer loyalty is fading: Bain
Tokyo, Singapore hottest markets for retail expansion: report
1.8B will travel internationally each year by 2030: report

91pc of consumers do not want their data sold: report
Starwood maintains highest portfolio-wide digital IQ: L2
Affluent boomers most likely to travel in near future: report

Implicit, collaborative data collection minimizes privacy concerns: report
4 trends dominate affluent purchasing post-recession, claims YouGov exec
Instagram acts as moisturizer to preserve Facebook’s appeal: L2

European travel surges as US dollar strengthens: report
Affluents less confident about travel plans this year: report
42pc of affluents plan to travel for Christmas

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now