American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now

Travel and hospitality

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Chinese consumers plan to spend the same or more next year: report
Travel prices to rise across globe in 2015: report
Luxury travelers most likely to book on mobile device: report

South Korea emerging as top global tastemaker: L2
Financially-confident consumers to increase holiday spending by 8.7pc: report
Global online search for luxury hotels up 7.7pc

Hotel brands rush to harness China’s travel boom: L2
Leading Hotels ranked top brand in China: report
SherpaReport releases inside look at private aviation

Inspirato elucidates vacation rental tendencies
Affluent travelers more receptive to online reviews than traditional media: report
ROI of events exceeds all other marketing initiatives: report

Travel companies fail to seize mobile opportunity: BCG
Starwood dominates L2’s hotel digital index
97 percent of millennials post on social networks while traveling: report

Interior Brazilian cities poised to ignite next wave of growth: BCG
Consumers are fiercely loyal to two brands per category: MasterCard exec
90pc of product-related online activity in China used to educate: BCG

Holiday spending expectations exceeded by 24pc: report
Bespoke experiential marketing still best way to target ultra-wealthy: report
92pc of affluent consumers made online purchase in Q4 of 2013: report

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now