American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Time for luxury stores to go virtual
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Subscribe now: Full access to 90,000+ articles, reports, videos and images

Which changes in consumer behavior will persist after lockdown?
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Architectural Digest shines spotlight on Black interior designers in digital showhouse

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Bulgari expands long-term CSR initiatives, including COVID research support
Luxury labels fail to truly engage social followers during digital fashion weeks: Fashionbi

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Pandemic and changing value systems
Pandemic will not slow down mobile ad growth: Forrester

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3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator
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Subscribe now: Full access to 90,000+ articles, reports, videos and images
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Beauty buyers expect more inclusivity, omnichannel services post-pandemic

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Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now