American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
4 shocks to hit current workforce strategy as CEOs face new urgency
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Lexus leads luxury brands in driver loyalty

How marketing will have to change in a homebody, digital economy
What is up with affluent Shanghai women consumers six months on?
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44pc of consumers do not trust product sustainability claims
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Winning back the luxury consumer

Mercedes-Benz tops customer satisfaction index for Web site shoppers in US: J. D. Power
Luxury brands must deliver purpose in post-pandemic world
The Virgilization of Virgil Abloh

Hermès silk scarves see 68pc increase in orders: Vestiaire Collective report
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NRF, absent of White House enthusiasm, calls on US retailers to create nationwide mask policy

Marketers take to content marketing despite reservations over ROI, measurement
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Importance of ecommerce for “Made in Italy” post-pandemic

UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
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Must-know basics of trade dress law for the luxury goods business

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now