American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Will sustainability thrive in the midst of the COVID-19 coronavirus?
Retail real estate will drop this year, but outlook positive for 2021
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How and why I am launching my luxury footwear brand
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French conglomerates LVMH, Kering reaffirm support for environment

3 steps brands can take to boost bottom line by creating behavior change
Kering sponsors France’s We Love Green event as it goes virtual
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Remote storytelling: Real-time persuasion in a virtual setting
Post-work shopping may suffer once stores reopen with fewer office-goers
6 ways how consumer goods and services will transform post-pandemic

Why luxury brands should explore virtual work events to boost morale
The end of efficiency
ANA, largest trade body for US advertisers, opposes Trump executive order treating social media companies as publishers

Gucci and parent Kering take bold stand against racism, police violence in US
How public shaming changed status signaling
How tribe marketing engages consumers as online becomes more important to brands

Rejection of Valentino trademark application: How the US trademark office evaluates trademarks
Dior Talks debuts “The Female Gaze” in its next podcast series
Kering reaffirms support LGBTQIA+ in June Pride month

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now