American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
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Luxury retailers should leverage COVID-19 to deepen relationships with key clients while pivoting
China’s inward turn may cost Western luxury brands overseas

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US consumers to seek more meaningful gifts with enduring value after lockdown: De Beers
Michael Kors latest to ditch New York Fashion Week for own schedule

Brand loyalty will not be the same as things reopen: Brandwatch
How affluent Korean customers helped save their luxury market
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How luxury execs can demonstrate courage in the post-pandemic era
Subscribe now: Full access to 90,000+ articles, reports, videos and images
London Fashion Week goes digital, gender neutral under creative eye of Wednesday Agency

Alternative options for US consultants and small brands not eligible for PPP or EIDL funding
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Brands should incentivize consumers to go green

Pandemic as pivot: How will your company emerge from COVID-19?
BMW earns high brand intimacy, as luxury shows lackluster performance overall: report
Buying a brand out of bankruptcy: What are you really getting?

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Maintaining a high-touch experience in the new normal
US advertiser lobby ANA commits to racial equality in advertising and marketing

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now