American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Jaquet Droz supports Swiss painters’ “artistic pilgrimage”
Adobe forecasts $143B in US online sales this holiday season
What is really important about The RealReal partnership with Burberry

Curation of varied voices creates influencer impact for beauty brands
Podcast: StyleSage’s Elizabeth Shobert discusses data analytics’ growing importance to fashion brands and retailers
Ferragamo makes a return to Men’s Fashion Week in Milan

Consumers are buying into the new Bottega Veneta
Anxious, lost consumers hungry to connect: Forrester predictions for 2020
Luxury brands should leverage culture, contemporary image to attract Gen Z

3 steps to sustain a thriving media publishing business
Kering joins pledge to avoid Arctic shipping routes
5 luxury brands killing it on Instagram – and why

Whisky value growth outweighs other collector assets: Knight Frank
Introducing Luxury Women to Watch 2020
Porsche No. 1 valued luxury brand worldwide, as Cartier swaps with Louis Vuitton for second place

The modern “Little Black Book”
3 lessons brands can learn from Greta Thunberg
LVMH samples luxury’s future in mission-driven Madhappy?

Value, VIP perks drive loyalty for travel brands: report
BCG shares dozen new and emerging trends in luxury
Global luxury tourism to reach $831B this year with China, India driving growth

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now