American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
4 trends turning the streaming business on its ear
Chanel taking next cruise show to Capri
Sephora, Nordstrom lead in personalization rankings

Optimizing human flow: Making the most of data and experiential marketing
The rise and fall of virtual fashion
Advertising to black consumers on the decline as their spending power grows

Oscar de la Renta teams with Dream Foundation on fundraising fete
Four Seasons to stage “underground playground” in London
Seabourn extends UNESCO alliance in preservation push

How to save fashion retail
Consumers increasingly turning to AI assistants for product advice, customer service
American Express adds reclaimed plastic to consumers’ wallets

Luxury brands ill-equipped to meet shoppers’ ecommerce expectations
Drivers remain unconvinced by automated features: Ipsos
Baby, you can drive my (eco) car

Anya Hindmarch puzzles consumers to promote latest line
Gucci commits to carbon neutrality across supply chain
London Design Festival draws luxury art alliances

Half of HNWIs invest to future-proof financial well-being: report
Fusing of the real and the hyper-real
LVMH tops list of most attractive employers among experienced managers

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now