American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Seeing privacy, brand safety and media buying through the personal data value exchange matrix
Bulgari brings women’s stories to the big screen
Chinese women driving changes in luxury landscape

Brands must expand their views on Africa: Luxury Connect Africa founder
More social media opportunities on the horizon for luxury brands
The seamless journey from one luxury market to another

African adventures are longtime inspiration for Emilio Pucci
Businesses have a duty to evolve sustainable practices
We need to share the story of African fashion: AFI founder

Procter & Gamble chief brand officer calls for new media supply chain
Loewe weaves together craft, art in Salone del Mobile project
Karl Lagerfeld’s archival sketches go up for auction

Kering Foundation brings awareness to women’s issues on global, local scales
Luxury brands are tech companies: Wired editor
Creativity, craftsmanship central to Tiffany DNA: CEO

Combining online intent data with direct mail
Versace’s Kith collaboration drove $2.9M in mentions
Social listening should be centerpiece of luxury brands’ social media strategies: NetBase

Europe, Asia home to strongest-performing real estate markets: Knight Frank
Neiman Marcus teaches us to differentiate or else
Lexus adds celebrity chef to culinary ambassador roster

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now