American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Crystal makes conservation commitment with ORCA alliance
Majority of affluent consumers unswayed by advertising
7 ways to combat chargebacks from “friendly” fraud

Mobile purchasing maintains upwards trajectory: BRP
Pop idol alliances key for beauty engagement in China: Gartner L2
Luxury brands need to change their marketing strategy for India

Omnichannel shoppers 4 times more valuable for luxury brands: Forrester
Ad fraud is rapidly evolving – and the threat is serious
Burberry makes diversity push following controversial fashion

Stella McCartney plants awareness for Indonesian forest
Vehicle subscription market ready to boom: Frost & Sullivan
More women in decision-making fashion positions means more women fashion customers

Changing consumers pushing luxury brands to innovate
LVMH Prize draws record applicants
Tiffany breaks out historic diamond for red carpet moment

Cannabis consumption has potential to impact spirits sales
Chaumet exhibit charts literary history
Gen Z favors personalized, flexible shopping experiences

Cartier, Tiffany among most digitally savvy legacy jewelers
Gen Z fashion shoppers drawn to Amazon, brand sites
Karl Lagerfeld ends an era with his passing at 85

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now