American Marketer
 Research, insights and analysis for CMOs, brands and retailers
  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now
Stella McCartney joins Farfetch’s startup program
Madison Avenue focuses on tradition for Chinese New Year celebration
Marketing to millionaires requires tailored approach

Luxury home prices climb as sales drop: Redfin
India is ready for sustainability in luxury goods
L’Officiel spotlights important causes from partners

Moncler, Burberry brand overhauls boost popularity
65pc of consumers want fashion brands to commit to CSR: report
Retailers miss revenues due to unplanned markdowns

LVMH leads luxury stocks rebound
Global destinations must continue to open up to Chinese travelers
Rolex lawsuit highlights importance of dilution claim

Independence, intelligence driving consumer behavior in 2019
7 tactics for luxury sales associates to turn prospects into brand advocates
British Fashion Council democratizes fashion week with consumer-facing event

Revenue share, mobile traffic continue to grow in fashion ecommerce
Lab-grown diamonds disrupt bridal market with competitive pricing
How mobile shopping apps enhance customer engagement

Incidents of fraud damage retailers’ relationships with consumers
50pc of Chinese affluents plan to increase luxury spending: Agility
Dior plays up British connections in large-scale exhibition

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  1. Brands should incentivize consumers to go green
  2. Retailers expanding pickup options, facing staff shortages this holiday season: report
  3. Owning the customer experience in an Amazon-disrupted market
  4. Shifts in retail sales of women’s designer bags
  5. Macy’s trademark decision confirms importance of surveys
  6. Year of the Rooster luxury items: Hit or miss with Chinese consumers?
  7. How luxury is the millennial’s unlikely weapon to fight social inequality
  8. Luxury brands need to change their marketing strategy for India
  9. Green is the new black: Backing the Fashion Pact
  10. How resale, rental and flex payments can put luxury within reach – especially now