Shopping habits, expectations evolve as consumers return to stores: Mood Media
Shoppers now increasingly see both online and offline as part of the same purchase journey – not one versus the other.
Search Results for:
Unionization’s impact on fashion
Understanding the effect of unionization on the workplace is paramount importance.
Bridalwear battle, in era of social media, is cautionary tale for self-named brands
Social media is an increasingly powerful tool in consumer marketing, but ownership of these accounts may be questioned or outright transferred if certain factors are met.
5 digital innovations changing luxury’s future
While fashion and luxury remain as enticing as ever, technology is decoding the equations to make them approachable, transparent and inclusive.
Another Louboutin vs. Amazon referral faces off in EU court
The referrals seek to determine whether Amazon can be found liable for the display of advertisements and the delivery of the infringing goods offered for sale on the platform.
How social media marketing could hurt your business
Flooding social media with information about your product is not good marketing.
Looming choice: MOVID or NOVID?
With the worst of the pandemic behind us, everyone is struggling with what to do next – hybrid workforce, all onsite, all remote, company retreats, parties, reunions and weddings.
Embracing installment plans, incrementality and in-store sales attribution
Incrementality is becoming a must-have superpower for marketers to connect the dots between customers and their desired business outcomes.
New York fashion model, creative agencies on hook for higher licensing, pay?
If passed, the bill imposes significant compliance requirements for all businesses in the fashion and modeling industry.
Metaverse opens new universe for brands
New research finds just two-in-ten consumers are interested in socializing in virtual spaces.