Louboutin chalks win against Amazon’s fake footwear
Courts and legislatures have struggled with what responsibility online platforms have for infringing sales by independent vendors on their sites.
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How Discord helps build brand communities
What differentiates Discord from Web 2.0 social media platforms – and makes it potentially appealing to consumer brands – is directness.
Digital marketing in British economic slowdown
The received wisdom is that brands that serve the squeezed middle suffer worst in a recession and we are already seeing this in the collapse of brands such as Joules and Made.com.
Issues impacting retailers in 2023
As retailers look to 2023, they are facing uneven consumer demand, a rumored recession, and new federal and state regulations that could drastically alter the way they do business.
Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
Here are the winners of the top awards that Luxury Daily hands out each year. Each honoree went above and beyond to excel in a highly competitive luxury market vying for aspirational as well as affluent consumers.
Making TikTok video creative better
Ads on TikTok cannot really feel like ads. Many brands have already figured this out.
Going global to local with data-driven creative
Every local market has a story about receiving global creative assets and worrying that they will not be relevant to their audience.
How marketers can deliver optimal customer experience
A recent survey found that over the past year, 26 percent of consumers stopped buying from a business due to bad experiences with customer service.
Discounting merchandise while maintaining brand integrity
For high-end brands, discounts bring a risk of overexposing products and damaging the brand image.
How can Cartier enhance its in-store, digital client experience?
Welcoming experience, storytelling and communication are key to meeting Cartier’s goals of improve customer experiences in-store and online.