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Puig looking to diversify offerings, retail to propel growth
MADRID – Spanish holdings company Puig is looking to the future as it hopes to reach $3 billion in revenues while balancing its fragrance and fashion businesses.
Luxury needs to balance accessibility with heritage: Loewe creative director
MADRID – As luxury consumers and the business itself continue to change, these rapid developments pose a challenge to brands with decades of storied history.
Affluent millennials, travelers among most engaged consumer segments
MADRID – As luxury consumers begin to engage with more brands on a more frequent basis, spending habits and experiential expectations are also evolving.
Contextual content strategy: Lexus’ approach to personalization
Personalization – serving the right content in the right place at the right time – is a critical component of omnichannel marketing, which delivers consistent messages across multiple platforms. Here is how Team One is crafting strategy for Japanese automaker Lexus.
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Privacy Policy
PRIVACY POLICY Napean LLC d/b/a American Marketer and its subsidiaries and affiliates (individually or collectively, “we/our/us”) respect your privacy and are committed to protecting it through our compliance with this policy. This policy describes the type of information we may collect from you and/or that you may provide us when you visit and/or use any […]
Millennials push impulse shopping, flexing brands
Consumers have a long history of flaunting specific brands to showcase their status, but new research shows millennials are more interested in showing off sport clothing brands than luxury names.
In-store events may not solve bricks-and-mortar’s problems
Reluctance and misapplications of omnichannel strategies has contributed to bricks-and-mortar retail’s recent stumbles, in spite of a strong economy.