NEW YORK – Embracing heritage, both from a brand and personal perspective, has helped executive creative director Stuart Vevers steer the iconic U.S. label Coach towards the future.
NEW YORK – Marketing products and core values are not enough for modern brands to stand out, as consumers increasingly turn to labels that provide thoughtful experiences.
Luxury cars are resold more frequently than mass-market vehicles, with drivers giving up on models from Mercedes-Benz, BMW and Jaguar Land Rover more frequently than the average rate in the first year.
NEW YORK – A growing number of fashion companies are tackling sustainability issues head-on, as the industry continues to battle a reputation for being environmentally harmful.
NEW YORK – Luxury timepieces are remarkable for their craftsmanship, style and materials, but precision is also a key part of a “perfect watch.”
While 2018 numbers for luxury brands did not hit the high marks that analysts were expecting, 2019 is poised to be a positive year for the business.
NEW YORK – With the boom in luxury ecommerce and high-end direct-to-consumer brands encouraging more shoppers to experiment, retailers have a chance to rework their loyalty programs into more engaging experiences.
NEW YORK – As direct-to-consumer brands find success through honesty and consumer empowerment, more established companies can leverage similar strategies as they work to reach a new generation of affluents.
NEW YORK – Despite brands continuing to invest billions in technology to improve the consumer journey, customers still have to navigate different experiences across channels, leading to frustration.
Monday’s New York Times had an article called “How to Minimize Exposures to Hormone Disrupters.” And it’s pretty terrifying. But here’s the truth: everything we wear is coated in chemicals. Everything. Your favorite T-Shirt, your workout gear, your underwear.
