Valentino links with Polimoda for leather goods curriculum
Florence-based design school Polimoda is debuting a new Master in Bag Design degree program in partnership with Italian fashion label Valentino.
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Gucci continues digital dominance over other luxury fashion brands
Italian fashion label Gucci excels at digital strategies while other luxury fashion houses lag behind, according to new research from Gartner L2.
Influencer mentions do not necessarily mean engagement in skincare: report
Luxury skincare brand La Mer has wielded its status as a highly coveted brand in tandem with social influencers in a manner earning the brand the most social engagement without sacrificing its authenticity.
Is there a case for virtual influencers?
Industry heavyweights such as Gucci and Prada have done it. But is the world ready to subscribe to ideals put forth by artificially constructed individuals?
Bridging online, offline key to selling luxury experience: Walpole
While the majority of luxury purchases still take place offline, millennials buy 58 percent of their high-end goods via digital channels, making ecommerce and in-store technology key to reaching the next generations of luxury consumers.
Estée Lauder builds breast cancer awareness with multichannel effort
Beauty group Estée Lauder Companies is centering its latest push in the fight against breast cancer on a significant statistic, looking to build a sense of urgency around the cause.
Hong Kong housing market most overvalued: UBS
As the housing boom continues, the potential for property bubbles is growing across the globe, with Hong Kong, Munich and Toronto the most at-risk markets.
How to attract the Chinese luxury traveler
NEW YORK – As Chinese consumers now account for 32 percent of spend on luxury goods worldwide, even luxury retailers in the United States need to focus on catering to them by understanding the culture and adopting mobile trends.
Emotionally-connected consumers 3 times more valuable
Creating a meaningful connection with consumers has an impact on retailers’ bottom lines, as a new report finds those who feel emotionally tied to a brand have a lifetime value that is 306 percent higher than those who are merely satisfied.
New WeChat Luxury Index sheds light on key performance indicators
While the impact of WeChat as marketing tool in China is significant, there has always been a lack of publicly available data to benchmark the performance of brands on this platform.