Digital data can help brands modernize their physical experiences
NEW YORK – A deep dive into digital data can provide the kinds of insights a brand needs to reinvent its marketing strategy to fit modern consumers.
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Older consumers just as likely to shop luxury online as millennials
NEW YORK – Discussions of how to market to the online luxury consumer are often missing a crucial point: pretty much all luxury shoppers are online.
Annastasia Seebohm – Woman to Watch 2018
“The future will involve far greater strategic collaborations between luxury brands which seek to build stronger relationships with their most valued clients.”
Technology is means, not end, of improving customer experience: Neiman Marcus
NEW YORK – Retailers and brands are hungry for new technology that can help engage customers on their terms, and Neiman Marcus’ Innovation Lab serves as an example of how to do so effectively.
Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
As Chinese and Chinese-Americans continue to develop into the world’s largest luxury-buying demographic, understanding the social aspect of how this segment shops is key to marketing to them in the future.
Amid rapidly advancing technology, brands cannot lose sight of customer
NEW YORK – Today’s luxury consumers are willing to pay extra for the convenience of a premium customer service experience, and brands need to make sure they are putting customer service at the forefront of their strategies.
What makes the Indian luxury consumer tick?
India’s growing luxury consumer base has the money to splurge, but wants a clear and real value proposition from luxury brands.
Veuve Clicquot mixes sin and Champagne in London event
LVMH-owned Champagne house Veuve Clicquot is paying tribute to its female founder’s life story through a series of artistic events.
Roger Dubuis co-founder dies at 79
Swiss watchmaker Roger Dubuis’ eponymous co-founder has died.
China’s luxury-buying class continues to grow: Hurun
The population of affluent consumers in China is continuing to grow at an impressive rate, with the collective wealth of the top 100 consumers in China growing 60 percent year-over-year.