Lexus aligns its automobiles with Esquire UK’s ephemeral members’ club
Toyota Corp.’s Lexus is teaming up with Esquire UK to bring an automotive experience to attendees of the title’s pop-up club.
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More than half of affluents say relating to a brand is important for loyalty: YouGov
Affluent consumers today are less likely than ever to feel like they personally relate to a brand, which for many is a major factor in whether they are willing to spend on that brand at all.
How will a Light Brexit impact the UK’s affluent?
While Brexit negotiations still remain at a standstill, the possibility of a future “Light Brexit” is revealing to have a significantly positive impact on British affluent.
Neiman Marcus turns to teens to develop healthy kid-friendly fare
Department store chain Neiman Marcus is helping its smallest shoppers dine healthily through a menu developed in collaboration with local Girl Scouts.
What luxury brands look for in their managers
The truth is that luxury can only work if the products are unexpected and unplanned. Creation goes beyond a system or habits and the organization of a luxury house has to allow for this. This is where the manager comes in.
Gucci kicks off 10-year CSR initiative with fur-free pledge
Kering-owned Gucci has become the latest fashion label to eschew fur as part of its larger decade-long sustainability plan.
Africa is next destination headed for a luxury travel surge
Africa is gaining importance in the luxury travel industry as a top destination, with many high-end hospitality brands expanding into the area.
The Yves Saint Laurent Museums: A portrait of the couturier as an artist
To put an article of clothing in the same category as a painting or a sculpture, fashion houses must to be the subject of museum exhibits. If we look at semantics, the word “couturier” or “dressmaker” has disappeared. The new terminology is “artistic director.”
CSR is a non-negotiable service to society
While corporate social responsibility should be a no-brainer, businesses must look for purpose beyond profits to attract and retain consumers.
Building digital commerce for millennials
Best Buy, Target and Walmart all have remained flat in their mobile penetration for two solid years. During that time, Amazon has nearly doubled its monthly mobile impressions.