Physical retailers differentiate themselves from online counterparts through lower price points, a wider assortment of goods and unique experiences, but as ecommerce is priced to match and product selections expand, bricks-and-mortar sellers are defined only by experience.
Findings from the L.E.K. Consulting Survey show that luxury travel is becoming more popular than ever, with mass consumers adding luxury elements to their trips in an ongoing search for unique experiences.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Department store chain Barneys New York is giving a student photographer real-world fashion shoot experience through a new competition.
Successfully implementing chat features into a brand’s mobile presence can help build a personal connection with customers as well as streamline much of the process of interacting with those customers.
NEW YORK – Despite attempts to keep up, there are gaps between what consumers expect from brands and retailers and what is experienced in-store.
NEW YORK – Luxury brands were once the arbiters of what was considered luxury, but now consumers dictate what is categorized as luxury and it is now the brand’s job to follow consumer desire.
United Arab Emirates airline Etihad Airways is linking with the soon-to-open Louvre Abu Dhabi to provide the museum with promotional and travel support.
The Burberry Foundation is cutting down on the waste from its leather goods production through a recycling collaboration.
French jeweler Cartier is showcasing its artistry and craftsmanship in an exhibit at its New York mansion.
