Retailers too focused on the holiday, not the consumer

Published: September 28, 2017

Without fail, we start to see back-to-school marketing campaigns begin to rollout mid-summer, holiday promotions at the beginning of fall and then Valentine’s Day emails start rolling in right after New Year’s – and the cycle continues each year for each and every holiday.

Social responsibility is vital for brand growth

Published: September 26, 2017

Consumers feel social responsibility is important in the brands they choose to do business with, as 66 percent of shoppers are willing to pay more to buy from socially responsible companies.