Beauty buyers expect more inclusivity, omnichannel services post-pandemic
While the beauty industry, including luxury players, is among the first to embrace digital trends, this has only been accelerated by the coronavirus pandemic.
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Post-COVID-19 consumers will continue shift to values-based, digitally-savvy brands: Forrester
Although the coronavirus pandemic is far from over, it has already fundamentally changed the business and technology worlds in ways that will resonate for years to come.
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We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Fashion’s Soft Power Club: Reshaping to recover and the resurgence of slow
Industry and geopolitical leaders joined forces Sept. 1 at the Prada Foundation’s office in Venice, Italy in a newly created Soft Power Club to debate “Shaping a Sustainable Multilateralism: How the fashion industry can contribute to sustainable development.”
Cultural awareness crucial for brands to reach affluent Black travelers
Luxury hospitality groups looking to appeal to weary travelers as the pandemic eases should consider how to best reach affluent African-Americans, who spent more than $24 billion on travel alone last year.
Shoppers returning to stores, but limiting time and spending
As a growing number of consumers are comfortable returning to in-store shopping as coronavirus lockdowns lift, some shopping behaviors have changed — but it is too soon to know which habits will, if ever, return to pre-pandemic norms.
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We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Ferragamo enlists great and good to narrate podcast episodes from founder’s autobiography
Italian fashion and leather goods maker Salvatore Ferragamo is joining the parade of luxury brands dabbling in podcasts with its own series honoring its eponymous founder and his legend
75pc of consumers unlikely to share branded hashtag: study
User-generated content is a low-effort tool for marketers to maintain their social media and blog strategy during the COVID-19 pandemic, given that resources for in-person content creation may be limited. But getting followers to participate in this effort is challenging.